If you were wondering if there was something a little different about the Jetmark logo lately, well – you’d be right! We have started to roll out an updated version of our logo to coincide with our move to larger premises in Keilor Park.
“The previous Jetmark brand has strong recognition in the market place, particularly in Victoria, so we didn’t want to prejudice that existing value. Our focus was on modifying the existing logo to be more contemporary and more dymanic”, said Stephen Cumming, Jetmark’s Marketing Manager.
“So it’s more of a tweak than a reinvention, with tighter typography and a slightly smoother gradated green swish giving the logo some dynamism”.
We have also removed the words, ‘Signage Supplies’ and replace them with a tagline that says, Specialist Supplies, Equipment & Services for the Signmaking Trade’. This better reflects the wider range offerings now provide by Jetmark to its customers.
As with everything we do at Jetmark, we are always trying to improve what we do and how we present ourselves, even in small or incremental ways. The new and improved brand is just one part of that process.